Homemade Social Blog

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Katie Martin Katie Martin

Brands Nobody Is Talking About

There’s no denying the hype behind brands like Glossier and Deux is REAL. Their socials are top-tier, and they’ve proven themselves early adopters of relatable, light-hearted brand voices. While they’ve taken over all of our feeds for years now, it’s time to shine light on some not-so-obvious brands that deserve just as much hype and recognition for their social media efforts. πŸ‘

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Kaylee Blackman Kaylee Blackman

MAY SOCIAL MEDIA TRENDS RECAP & JUNE PREDICTIONS

Hey homies! Happy June β˜€οΈπŸ‘™πŸ‰ You know what a new beginning means… your May trend recap is IN!!! ✨ We know that keeping up with all the social media trends is a full-time job in itself, which is why we’re here to lighten your load. After all, what are friends for? 🫢

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Dominique Oliver Dominique Oliver

4 Keys to a Well Rounded Social Strategy

There always seems to be two types of clients: clients that want every post to push for a sale and clients that fear coming off sales-y at all. When creating content for social media, it’s important to take a holistic approach by balancing the four quadrants of communication. Click to discover how!

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Dominique Oliver Dominique Oliver

4 Scarcity Tactics That Work in 2024

As one of the top strategies for boosting conversions fast, scarcity creates a sense of urgency among consumers and combats hesitation. Click to see how one of our favorite brands is maximizing profits through this tactic alone. πŸ‘€

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Katie Martin Katie Martin

Marketing Flywheel vs. Marketing Funnel: A Guide to Strategic Growth

In loving memory of the marketing funnel… πŸͺ¦We’re now entering the age of the marketing flywheel!

As SMMs, we know that your social media strategies aren’t as direct as the marketing funnel makes it out to be. This is exactly why we’ve started using the marketing flywheel to guide our strategies.

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Kaylee Blackman Kaylee Blackman

APRIL SOCIAL MEDIA TRENDS RECAP & MAY PREDICTIONS

Welcome back to… πŸ₯ drumroll please πŸ₯β€¦ your April Trends Recap!!! This month was full of trend-setting pop culture moments, pranks, memes, and tortured poets (us included!). Grab your favorite bevvy, we recommend @olipop πŸ˜‰πŸ₯€, and let’s dive in.

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Katie Martin Katie Martin

Dissecting Our Favorite Marketing Campaigns of 2024 (So Far)

If this year has been abundant in one thing, it’s inspiration for marketers. From brand launches to product campaigns, we’ve had so much fun getting to see all the creativity from our favorite brands hit our screens. Let’s dive into our top marketing campaigns of 2024 so far!

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Katie Martin Katie Martin

2024: 5 Accounts That Do IG Reels Well Without Showing Their Face

Showing your face on socials can be intimidating, but it’s not always necessary. There are SO many brands with a strong presence on Reels that either leverage UGC, memes, recipes, BTS, or text-based content that perform just as well as content that features faces. Click for our favorite faceless Instagram accounts!

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