Full-Service Boutique Marketing Agency for CPG Brands

Look for a team that ties content to business results, not just follower counts, and one that acts as a real extension of your team rather than a vendor you have to manage. Homemade Social is a white-glove boutique agency built around that model: a specialist all-female team handling social media management, UGC and content creation, influencer management, and email marketing for beauty, wellness, food, and beverage brands. Ask any agency how they measure success beyond likes. If the answer stops at "we post consistently," keep looking.

Pricing depends on which services you need. Organic social media management runs about $3,250 to $6,595 per month, content creation and UGC starts around $3,295 per month, influencer management starts around $2,795 per month, and email marketing and SMS starts around $2,500 per month. Most brands start with one or two services and add on as the systems prove out. A serious agency will price based on scope and volume, not a flat one-size number.

Social media management runs your organic channels day to day: strategy, posting, community, and reporting. UGC and content creation produces the raw photo and video assets, styled shoots and creator-style clips, that fuel those channels and your paid ads. Influencer management finds and runs relationships with creators who post on their own platforms. Email marketing and SMS turns your list into a retention channel instead of a one-time send. Most CPG and lifestyle brands need at least two of these working together, which is why Homemade Social builds them as one connected system instead of four separate vendors.

Homemade Social specializes in food and beverage and CPG brands, but the team also works hands-on with beauty, wellness, and lifestyle brands. Mom Water, Tate's Bake Shop, and True Food Kitchen are food and beverage clients; Recess Pickleball and MeUndies show the range outside that lane. The common thread is Gen Z and millennial audiences and a brand that's ready to treat content like a business lever, not a nice-to-have.

No. Homemade Social is based in Phoenix, Arizona, and works with clients across the U.S. Being Phoenix-based helps for brands that want in-person shoots or local activations, but most of the client roster is remote-first. If you're searching for a social media marketing agency in Phoenix specifically, the team is local; if you're anywhere else, the systems work the same either way.

Early signals like stronger engagement and better-performing content usually show up within the first month or two. Meaningful follower growth and sales lift typically take three to six months of consistent, strategic work. Recess Pickleball grew from 2K to 22K Instagram followers under that kind of sustained approach, and it wasn't overnight. Be cautious of any agency promising fast results. That's rarely how organic growth actually works, and Homemade Social would rather tell you the truth than the pitch.