A Course on Social Media Analytics

Decode Your Data

Crack the code to social media success with Decode Your Data - the ultimate guide to organic analytics. 🔎 In this course, you'll learn how to:

💡 Understand the definitions and algorithmic importance of various social media metrics⁠

👀 Formulate an aligned social media strategy built upon set social media KPIs⁠

💼 Use top tools for tracking social media analytics⁠

📈 Make social media analytics reports that convey your value as a social media manager⁠

🔎 Analyze data and optimize your organic social media strategy accordingly⁠

Don't Let Your Analytics Remain a Mystery 🕵️‍♀️

Take the guesswork out of organic social media analytics and make data-driven decisions with Decode Your Data. From uncovering the hidden truths and meanings behind social media metrics to learning how to take your strategy to the next level, this course shares the clues to unlocking account success and conveying your value with ease.

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This course is for you if you're...

🔍 Feeling lost on which social metrics and KPIs are actually important for your biz or clients

📈 Struggling with SMM client retention & how to communicate the value you bring to them

🕵️‍♀️ Overwhelmed when it comes to dissecting data

🔪 Frustrated with the results of your current social media strategy

📌 Not sure how to tie data and strategy back to business or client goals

📁 Dissatisfied with your current tools and systems for tracking analytics

Sign up

social media analytics course

📈

social media analytics course 📈

Meet The Leads of the HMS Investigative Unit🔪

aka your instructors

Becca Bunch 👠

Owner & CEO of Homemade Social

  • 11 Years of Social Media Experience

  • Runs + oversees a profitable, multiple-six-figure SMM agency

  • Oversees 20+ monthly social media analytics reports

  • B.S. in Marketing + B.A. in Journalism & Mass Communication

dominique oliver💋

Account Manager

  • Generates 20+ monthly analytics reports + provides optimization recommendations to Homemade Social’s roster of clientele

  • Adjunct Professor in GCU’s Social Media Department

  • B.A. in Communications

  • M.S. in Digital Audience Strategy

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🔍❤️👠🧐🔪📈💋⏰📁📌💼🕵️‍♀️

🔍❤️👠🧐🔪📈💋⏰📁📌💼🕵️‍♀️

  • Meet Your Instructors

    Overview of the Entire Course

  • Our Favorite Analytics Tracking Tools (+ BONUS How-To's)

    Finding + Understanding Native Instagram Analytics

    Finding + Understanding Native Facebook Analytics

    Finding + Understanding Native TikTok Analytics

    Finding + Understanding Native Pinterest Analytics

    Finding + Understanding Native Twitter Analytics

    Finding + Understanding Native LinkedIn Analytics

What's Included In Decode Your Data...📁

  • 3 Secrets to an Effective Social Media Strategy

    Social Media Metric Definitions

    Algorithmic Importance of Engagement Rate

  • Our Signature 3-R Method to Refining Social Media Strategies

    Analytics Reporting Best Practices

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  • The Marketing Funnel

    Establishing Social Media KPIs

    Formulating Aligned Social Media Strategies

  • How to Make An Analytics Report

    Video Walk-Through Of How We Report Analytics To Clients

HMS Investigative Unit Fans🔍

Enroll In Decode Your Data🕵️‍♀️

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FAQs 🧐

  • This course covers organic social media analytics. Analytics related to paid social media or other forms of marketing are not covered.

  • You'll receive a recording of 6 chapters that you can watch at your own pace.

  • The course is delivered through 6 chapters. Each chapter takes you through a slideshow presentation with a voiceover from Becca or Dominique guiding you through the course.

  • Yes, the course is available for anyone, anywhere! However, it is written in and talked through in English.

  • Email info@homemadesocial! We're always happy to help :)