Faceless Content We’re Loving In 2025
When selling products or services online through paid or organic social media, oftentimes, human connection and engagement make ALL the difference in moving the needle for more reach, more sales, and more! However, this might leave out brands and businesses that don’t want to tie a face to their online presence. Enter ✨: faceless content! It’s an underdog style of marketing that lets the product, design, or experience take the spotlight.
Not only does faceless content reduce the pressure on brands to feature founders or employees on camera, but it makes space for creative, engaging, and authentic storytelling that resonates with today’s audiences. Let’s dive into brands who are absolutely killing the faceless content game on TikTok and Instagram.
Looking to outsource faceless content (or even add a few faces) to elevate your social media? Learn more about our curated UGC creation services and inquire today!
ROUNDUP: HIGH-PERFORMING FACELESS CONTENT EXAMPLES ON INSTAGRAM
ILIA BEAUTY 💄
Ilia Beauty has mastered faceless content by letting their products and textures do the talking. While their feed on Instagram isn’t exclusive to faceless content, they often showcase product swatches, insta-worthy packaging, production BTS, and aesthetic flatlays that highlight the product experience without relying on a familiar face to build connection. This approach allows them to stay consistent, on-brand, and visually pleasing while keeping the focus on their mission of clean beauty.
OCTOBUDDY 🐙
Octobuddy proves that faceless content can still feel dynamic and fun. Their Instagram often uses clever product demos, lifestyle backdrops, and creative editing to grab attention without featuring a single face… we call that impressive! 👏By leaning into movement, trending audio, and quirky product showcases, they’re proof that faceless content can go viral and still feel human without ever showing a person.
ZAANA JEWELRY 💍
Zaana Jewelry takes a polished approach to faceless content by focusing on styling and detail shots. Their Instagram highlights and close-ups of jewelry on hands, product flat lays, and brand aesthetic photography. The result is aspirational yet approachable, positioning their pieces as the star of the feed.
FACELESS CONTENT ON TIKTOK
THE ORDINARY 🫧
The Ordinary has nailed faceless content by leaning into their minimalist, clinical brand identity. On TikTok, they showcase packaging, textures, and ingredient callouts in a way that feels trustworthy and visually appealing. It’s educational, product-driven, and perfectly aligned with their reputation for no-frills skincare.
CALIFIA FARMS 🥛
Califia Farms uses faceless content to highlight recipes, pour shots, and lifestyle setups around their plant-based beverages. Their TikTok often features hands, ingredients, and satisfying visuals, without the need for a face to communicate the comfort or deliciousness their product can provide. This type of faceless content makes their brand feel universal and easy to connect with.
JENI’S ICE CREAMS 🍨
Jeni’s Ice Creams has been iconic for its faceless content for years now. Their socials are jam-packed with visually satisfying scooping, drizzling, and melting shots. Their TikTok posts focus on the product itself, as well as the storytelling behind the ideation of certain flavors. They frame themselves as a playful brand and appeal to the senses through shots of color, texture, and flavorful descriptions.
These brands have made their names on TikTok and Instagram, prominent for their faceless content and proven that success doesn’t require being front and center on camera. From beauty brands to food and wellness, we’ve seen how creative product shots, textures, ASMR moments, and storytelling can capture attention and drive engagement.
And it gets better… this approach is scalable and sustainable for brands who seek consistency without the pressure of a constant camera-facing presence.
HOW YOU CAN IMPLEMENT THIS FACELESS CONTENT STRATEGY
Hire creators for regularly scheduled content. Whether you’re looking for faceless content or wanting a friendly face for your audience, our team creates high-quality UGC that is strategy-backed and tailored to your unique brand.
Hire influencers to produce and post one-off or consistent content, and make sure they add your brand as a contributor so the post shows up on your account. With our influencer marketing services, we help you amplify your brand and receive fresh content with faces your audience already knows and loves to boost community and conversions.
DIY it! Our Content Shoot Planner preps every shoot to perfection so you can be efficient as possible, while capturing all the content you could possibly need.
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Xx,
The Homies
