10 Tools We Swear By As A Digital Marketing Agency

As a fast-paced digital marketing agency, the tools we use on the daily can make or break our efficiency, creativity, and sanity. Whether it’s managing our client meetings, designing scroll-stopping content, or simply staying productive while working remotely, these tools help us keep campaigns running like a well-oiled machine. And while we still love our holy grail tools like Asana or Canva, we decided to dig a little deeper this time. 

The homies are no gatekeepers 🙅‍♀️, so we asked our team to share the tools they actually swear by. Let’s get into it! 👇

DIGITAL MARKETING TOOL #1: FIREFLIES AI 

Our project manager swears by this one: Fireflies AI helps her take meeting notes automatically and accurately. It’s no secret that meetings can move fast. Fireflies AI ensures we never miss a detail, keeping our client communication seamless, intentional, and thorough. 

DIGITAL MARKETING TOOL #2: DUPE PHOTOS

When we asked the homies which tool they wanted to share, over 66% of them mentioned Dupe Photos! This one's been under our belt for a MINUTE — and for good reason. They are a database of royalty-free imagery that helps make your visual content feel fresh, clean, and copyright-friendly every time.

DIGITAL MARKETING TOOL #3: MARKETING CALENDAR TEMPLATE

This one was created by yours truly! 💅We live and breathe by our own Marketing Calendar Template. It’s a tool every single member of our team uses on a daily basis, helping to keep us ahead of the trends, while still incorporating necessary campaigns and promotions.

DIGITAL MARKETING TOOL #4: POMOFOCUS.IO

Let’s face it — sitting in front of a screen a majority of the day can place a hefty toll on your focus power. Enter: PomoFocus.io! ✨ It uses the Pomodoro technique by breaking up tasks into manageable 25-minute sprints with built-in short and long breaks for your work sessions, making even the busiest of days feel far less overwhelming. You would not BELIEVE how much more we’re able to get done when we use this tool!

DIGITAL MARKETING TOOL #5: EMOJIPEDIA

As SMMs, we take our emojis SERIOUSLY. But did you know that if you type an emoji into Canva and try to download it, it won’t download an iOS version of the icon? Not cute. 👏 Emojipedia helps us make sure the emojis we use match the tone, meaning, and personality of the brand we’re creating for. Plus, their emojis are always up to date with the latest IOS designs and easily downloadable in PNG format, so it’s Canva-friendly. 

DIGITAL MARKETING TOOL #6: LOOM 

This one’s not so niche, but as a mostly remote agency, Loom is our best friend. With Loom, we’re able to film real-time videos accompanied by screen recording for maximum clarity.It makes async communication feel all the more personal and easier to understand. From client walk-throughs to internal training videos, Loom helps keep things clear and visual, while adding a personal touch.

DIGITAL MARKETING TOOL #7: DOWNDETECTOR 

Do you ever find yourself asking the void, “Is Instagram acting up… or is it just me?” Well, you can kiss that phrase goodbye with DownDetector! It’s our go-to for checking in on outages for the platforms we work with on a daily basis. It helps us stay in the know (and keep clients updated!) when something’s glitchy behind the scenes. 📲

DIGITAL MARKETING TOOL #8: COLORZILLA 

ColorZilla is a tiny Chrome extension that makes a huge difference in our workflow. We use it constantly to grab HEX codes from websites, brand decks, or campaign mockups so everything we design stays on-brand and stunning! 👩‍🎨

DIGITAL MARKETING TOOL #9: HOOK CHEATSHEET 

A solid hook is the key to grabbing your audience’s attention and KEEPING it. We know it gets exhausting trying to reinvent the wheel on a weekly basis, so we handcrafted this cheatsheet to help spark high-performing hooks that stop the scroll every 👏 single 👏 time 👏. It’s especially helpful when you start to feel your content ideas running dry! 

DIGITAL MARKETING TOOL #10: LINK IN BIO DISCORD

Last but not least, this one comes directly from our CEO’s inbox! 🤭 The Link In Bio discord by Rachel Karten is a free, collaborative community of creatives and marketers. Whether you’re troubleshooting an Instagram bug or looking for a helping hand with your next campaign idea, it’s the kind of community we didn’t even know we needed. 

We’ve tested hundreds (if not thousands 😵‍💫) of tools over the years in our agency, and these are the top 10 we just can’t stay away from. Whether you’re managing influencer marketing campaigns, creating scroll-stopping content, or just trying to keep it all together, these tools help us do it all with more efficiency than ever.  

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Xx, 

The Homies