Our 5 Favorite Features in Later

We all want our Instagrams to be active, but when it comes to creating new content, captions, and hashtags to post every day… it can be a real #struggle. But when in doubt, we always can rely on our trusty scheduling friend, Later. Later is an Instagram scheduling tool and app that helps you plan and schedule your content in advance. If you are one of the many users of Later who strictly sticks to their scheduling tool, you could be missing out on the many useful features that it has to offer.

That’s where we come in. Here are our 5 favorite features in Later and how they can help boost your account.


1. Hashtag Suggestions

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We have all watched some of the greatest hashtags fade. The beloved #yolo, #ootd, or #tbt. The relevancy of a hashtag is about as fleeting as the time you just took to read this. That being said, the Hashtag Suggestion feature of Later is crucial in terms of keeping your content up to date with the latest Instagram trends.  You can search any word revolving around your post, and Later uses an algorithm to generate 30 of the most relevant hashtags surrounding that word. Adding these hashtags to your post will boost engagement and help your content reach a wider audience.


2. Saved Captions

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Tired of spending time writing out similar captions and piecing together your favorite hashtags? You can cut that time in half with the Saved Captions feature. With this, you can save your most commonly used hashtags and captions (think: “If you’d like to shop this post, screenshot it and head to the @liketoknow.it app”)and have them at your fingertips while you’re finalizing your captions.

Also, Saved Captions are the best way to save time when scheduling the same content for different social media platforms. Don’t waste any more time writing and re-writing the same thing, instead save your work and have it at the ready whenever you need it!

3. Find reposted content

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The Search & Repost feature of Later is one of our favorites for many reasons.  The first reason is that reposting someone else's content is a win-win situation. While your account promotes their content, they, and maybe some of their followers, will become interested in your page. All you have to do is search a hashtag in the Search & Repost tab, look through the hundreds of options, and save your favorite photos and captions into your library. When you are starting to run low on pictures, you will now have fresh content to work with.

Disclaimer: make sure that you give the user proper photo credit or else you will get SUED! jk they will probably just be a little salty, but save yourself the hassle.

4. know the Best times of the day to post

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Have you ever blamed the amount of likes you get on your photo on the time you posted it rather than the content? Have you ever worried about how many people notice when you do a classic post, delete, post again? Now all of your worries are resolved. Later’s Best Time to Post feature calculates the times of the day when you get the most engagement on your posts so that you can get the most out of your content. Then, it blocks off the best times on the content calendar to remind you of when you should be posting each day.

5. Analytics

Want to know which posts your audience likes the best? The Analytics feature in Later allows you to track your audience’s engagement so that you can tailor your content to their preferences. Also, this feature is very easy to navigate and helpful to users who are analyzing statistics for the first time. Although this feature seems a little extra, it is crucial in understanding your audience and can help you boost engagement.