How To Track Monthly Social Media Analytics (+ FREE Analytics Tracking Spreadsheet!)
Ever wondered how social media agencies and brands track their social media analytics at the end of the month?
Need a better way to track your (or your clients’) social media growth?
When I was first starting out as a social media freelancer, I created this FREE Social Media Analytics Tracking Spreadsheet to help me to get a better idea of how my social media services were impacting my clients' growth across the various channels that I was managing for them.
Since then, I've realized that there really isn't an easy tool or platform to help you track analytics across multiple social media platforms.
My agency's *FREE* Social Media Analytics Tracking Spreadsheet to save the day!
You can download the free spreadsheet HERE and watch the video above for a full tutorial on how to use it to its fullest.
The free spreadsheet will help you track key performance indicators across Facebook, Instagram, Pinterest, and Google Analytics and measure their growth. This Excel (or Google) spreadsheet comes pre-filled with formulas to measure percentage increases and decreases from month to month (or any time period you wish).
Which Social Media Analytics Are Covered
Just add data for the following metrics, and you can always customize the spreadsheet to your needs:
Avg. Daily Impressions
Avg. Daily Viewers
Avg. Monthly Viewers
Avg. Monthly Engaged
Avg. Daily Saves
Avg. Daily Clicks
# of pins
# of posts
Users from Social Media
Users from Facebook
Users from Instagram (& Instagram Stories)
For other freebies to help you manage your own social media, please click here!
xx The Homies