Why You Should Be Using IG Stories To Increase Engagement on Social Media

If you’ve been following us for a while now, you know how much we praise IG Stories. They really are SOOO important in growing you brand! Wondering how to increase engagement on Instagram? Today we are going in depth on social media engagement by bringing you the statistics to prove the worth of good ol’ IG Stories. (justice for IG Stories amirite?)

See below for 3 reasons why you should be using IG Stories to increase engagement on social media:

Fact #1

Instagram has more than 800 million monthly active users, and more than 500 million people are on Instagram every single day.

Yup, you read that right. 800 active monthly users with more than half of them using the app everyday. Some may question the engagement of IG stories considering they disappear after 24hrs. However, with over 500 million active users every.single.day it shouldn’t even be a question if they are worth it or not. Your IG stories will always be viewed! Swiping through stories is a fun pass time anyway.

also… like…. you can save your IG Stories to your highlights on your profile so they can be viewed after the 24 hrs… problem solved

Fact #2

1 in 5 IG Stories leads to a DM

In other words, when you create content on IG Stories, you’re gettin the chance to start a conversation with a potential customer or client 20% of the time.

You don’t even have to do any selling!! The consumer will come to you and open the door for conversation, and this allows you to slowly build a trust-worthy and friendly relationship with them 1-on-1 over time.

For a business, brand, or marketer, this opportunity for 1-on-1 conversation is a HUGE, intimate win.

Fact #3

1 in 3 Consumers that watched a story with a product ultimately bought that product

Boom… the ultimate win. For any business, we are all looking to make sales and grow our biz authentically so this is huge! It only takes an average of 3 people to make a sale. Looking back at our first fact, we can see that the odds of having at least 3 people view your IG story is very likely (800 million people on IG!!!).

At the end of the day, IG Stories are only getting bigger and better for your brand. If you aren’t already utilizing this feature to its fullest, let this be your motivation to start now as it will help to increase your overall engagement on Instagram.

We hope this blog post was helpful for you in learning how to increase engagement on social media!

In the meantime, we’ll catch ya on the ‘Gram and in our weekly social media newsletter. Chat soon!

xx, The Homies