Social Media Analytics Tracking Spreadsheet

Need a better way to track analytics for social media and social media growth overall? We created this Social Media Analytics Tracking Spreadsheet that will help you track key performance indicators across Facebook, Instagram, Pinterest, and Google Analytics and measure their growth.

For an easy video tutorial on how to use this template, click here!

This Excel spreadsheet comes pre-filled with formulas to measure % increases and decreases from month to month (or any time period you wish). Just add data for the following metrics, and you can always customize the spreadsheet to your needs:

• Facebook

  • Likes

  • Reach

• Pinterest

  • Followers

  • Avg. Daily Impressions

  • Avg. Daily Viewers

  • Avg. Monthly Viewers

  • Avg. Monthly Engaged

  • Avg. Daily Saves

  • Avg. Daily Clicks

  • # of pins

• Instagram

  • Followers

  • # of posts

• Google Analytics

  • Website Users

  • Users from Social Media

  • Users from Facebook

  • Users from Instagram (+ Instagram Stories)

  • Users from Pinterest

  • Users from Linktr.ee

Looking for further guidance when it comes to navigating organic social media analytics? Unlock this download + more in Decode Your Data, a course on social media analytics.