Captions That Convert

Creating meaningful captions can be time-consuming and well... HARD. We feel you and created this FREE download to guide you in the right direction when writing captions. So, why are Instagram captions important?

To start, they create more engagement, build relationships with your audience, and build brand loyalty. It is especially important for your audience to feel connected to your brand in order to drive traffic and sales to your business. Well-written captions provide context, add personality, can tell a story, and inspire your followers to take action.

The length of your caption also makes a difference - engagement wise. Short and catchy captions are great to throw in here and there. Well-written longer captions have a positive algorithm benefit being that readers will spend more time on your post reading the caption, thus telling Instagram your content is engaging.

Having hashtags is a simple idea that has made some of biggest changes in getting a brand noticed. There are ways to use hashtags effectively, and some that are complete duds. We’ve added hashtag best practices to this guide to help you figure out your hashtag strategy.