Arrae
EMAIL MARKETING
arrae - curated for everyday.
As a refined home décor and gift brand, Arrae came to us seeking an elevated email strategy that mirrored the sophistication of their in-store experience, AKA, warm, artful, and curated! ✨ Their goal was to transform email from a promotional touchpoint into an extension of their brand; one that inspired connection, dsicovery, and delight with every send.
Our creative team paired thoughtful storytelling and lifestyle imagery with refined, editorial-style layouts to showcase Arrae’s signature pieces and seasonal collections. The result: campaigns that felt more like flipping through a beautifully designed catalog than a traditional marketing email, while still driving measurable results.
Since launching Arrae’s email program, we’ve seen exceptional performance metrics that far exceed industry averages.
👩💻 68% Click-Through Rate (CTR) across campaign sends
💌 0.84% of total recipients placing orders directly from email
💸 +54% Increase in Monthly Email Revenue
♻️ 26% Lift in Repeat Purchase Rate
💅 Automations now driving 58% of all email-attributed revenue
