January Social Media Trend Recap + Predictions
Hey homies! January was a month packed with pop culture trends, memes, & more - let’s talk about it!
SOCIAL MEDIA TREND #1: COQUETTE GIRL AESTHETIC
The coquette girl trend 💗🎀💐🩰 was a vibe and we think it’s here to stay. You can expect to see the feminine pink bows & lace cover your feeds through Valentine’s Day (how romantic) and potentially carry into March. We love seeing how big brands have hopped on this trend and embraced their inner coquette girly, but especially one in particular: Skims. We all know Kim “loves to do iconic sh*t,” so the fact that she used Lana Del Rey, the original coquette QUEEN, for the Skims Valentine’s Day launch just made sense. If you ever need product launch inspiration, the Skims marketing strategy is too good.
SOCIAL MEDIA TREND #2: INS & OUTS
Forget about new years resolutions ❌ there’s a new girl in town and she IS the moment. 2024 Ins & Outs are still being shared through February and we aren’t complaining. The Ins & Outs trend feels very… what’s the word… Soft SMM-esque 😉🎀Instead of committing to resolutions that are half-completed, forgotten about halfway through the year, or simply too much to think about, Ins & Outs act as gentle reminders of what you want to see more (& less) of in the new year, or over any span of time really. Obviously the homies had to hop on this trend with our 2024 social media ins & outs.
SOCIAL MEDIA TREND #3: USER-GENERATED CONTENT
To no one's surprise, UGC is still HOT!!! A big trend we’ve seen in 2023 that will continue through 2024 is effortless, organic content. It’s relatable, digestible, and shareable - three key aspects your content should aim to be! Plus, it builds community and creates a genuine connection between your brand and your audience (what more could you ask for?).
There is no sign of UGC going anywhere, so if you’re unsure of User-Generated Content, its perks, & how to implement it into your social strategy, we’ve got you covered homie. Read this 💌 and learn more about our various UGC subscription services here. Let’s work together to grow your brand with UGC!
SOCIAL MEDIA TREND #4: ✨ THAT ✨ CALVIN KLEIN COMMERCIAL
Two words: Yes, chef. Jeremy Allen White is having his moment and we are allllll here for it. His recent commercial with Calvin Klein broke the internet and allowed for numerous social media trends to develop, including this one. 😉What can we say… the homies love a shirtless chef.
But really, @away saw their opportunity and took it! Perfectly executed if you ask us.
SOCIAL MEDIA TREND #5: GOLDEN GLOBES
Award ceremonies always come in clutch with the meme opportunities, but the Golden Globes this year felt like hitting the jackpot 🤑 From lovey dovey Kylie + Timmy to Taylor, Sel, + Keleigh Teller girl talk, there were so many meme opportunities throughout the night & this might just be our fav.
Lucky for us social media managers, there is not one but three popular award ceremonies coming up in February 😎
The Grammy’s (February 4)
People’s Choice Awards (February 18)
SAG Awards (February 24)
Mark your calendars & let the meme opps continue!!!
FEBRUARY SOCIAL MEDIA TREND PREDICTIONS
The forecast is in: a few social media trends we’re expecting to see this month (and carried through 2024) include fun bubble fonts, all chrome everything, bows bows & more bows 🎀, and long-form video content.
The rest of our 2024 social media trend predictions can be found here. 💗
We hope you’re feeling excited about a new month full of new opportunities! For more digital marketing tips (+ a monthly content calendar), be sure to follow us on Instagram and subscribe to our digital marketing newsletter.
xx
The Homies