Instagram Story Highlight Cover Themes & Ideas

We were curious about how important highlights on Instagram were to users, so we did a little poll! Out of a group of 140 people, 66% of users said they took time to watch highlight stories on people’s profile while 34% said they don’t watch highlights.

We then asked the question about what highlight concepts do people prefer?

We gave them the following options:

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o   Random

o   Simple

o   None

o   Graphics

To our surprise, there was a very clear winner that we were not expecting! 100 people voted in favor for “random” highlight covers! Second favored highlight cover concept was no highlight cover (26 votes) and then “graphics” (21 votes). The least favored concept was “simple” at 13 votes.

With that being said, it is clear that users are drawn to unique concepts for highlight covers! Personally, I think the random idea stands for more out-of-the-box ideas, things that grab people’s attention, not just necessarily random prints! Knowing that - what can YOU do to set your highlights covers apart from the rest?

If you’ve ever wondered… “What should I create highlight covers for!?” Don’t worry, you’re not alone. Coming up with highlight covers that are effective and will benefit your users can be tricky...but we’re here to help!

Below are some popular highlight cover ideas to use for your niche!


o  Seasonal Events and Holidays

o  Affiliates & Ad Partners

o  Recipes

o  Beauty, fashion, hair, self-care, outfits

o  Fitness/ Workouts

o  Travel Tips

o  Interior Design Tips & Tricks

o  Motivational Inspiration

Product Services:

o  Customers Feedback

o  Campaigns

o  Events

o  Reviews/Testimonials

o  New products

o  The Team

Service Based Companies:  

o  Tutorials

o  How-To’s

o  Customers Feedback/Results

o  Events

o  Reviews/Testimonials

o  The Team

Highlights can be a lot of fun and totally unique to your company if you want them to be! We’re giving you a special opportunity to download our uniquely curated Instagram highlight covers here. Newly made and something you can create to be your own, we hope you enjoy!

If you’re finding that you can’t seem to crack the code on IG stories, we have an Instagram Stories online course that goes over all of this and MORE.