Why Your Social Media Content Isn’t Resonating With Your Audience

Are your social media posts resulting in cricket sounds?! You’ve been trying to grow your brand audience and clientele via social media but something feels as though it’s just not clicking...right? Well, there are a few reasons why you may be having a hard time connecting with your audience and ultimately growing your brand organically.

Here are some reasons why your social media content isn’t resonating with your audience right now, and how you can fix it!

For additional help, download our FREE 9 Pillars Method download.

Your Social Media Audience Has Changed Over Time

It is likely that when you first started posting on social media, you weren’t posting strategically to align with your audience. Paying attention to their age, gender, location, etc. is important in creating content they want to see and share. It is also important to create content that your current audience is wanting to see, not just for the audience you dream of having. The people who are following you NOW are the ones that are going to share about your posts if they resonate with them, which will ultimately lead to you reaching a larger audience and gaining more followers. Dive deep into your following and figure out what posts they like seeing, and adapt your strategy accordingly.

You Changed Your Offering & Didn’t Communicate It Properly On Social Media

It is common for newer brands to go through a rebrand or name change. Whereas this might be a smart move in the long-run, this can be very confusing to your current audience. Rebranding is a great thing, but you need to adapt your strategy and let your audience know your intentions. With a rebrand comes the need to reiterate your brand values and what you do! Re-introduce your brand to your audience so you continue to nurture your current followers and also attract the right NEW followers.

Your Social Media Posts Lack Consistency

The audience you have gathered already started following you because of something your brand does or that resonated with them. If you begin to post random content that doesn't have any sort of relation to your other posts, your audience will become uncertain about your brand. Your brand should be posting on a consistent schedule with an overlying theme that is unique to your brand. Our 9 Pillars download + worksheet is a great tool that will help you build a consistent feed! Sign up below to receive the 9 Pillars download straight to your inbox!

Your Social Media Posts Don’t Tell a Story

Is your content telling a story? Creating a narrative is a great way to build an audience that connects with you. It will help to build brand awareness and attract new followers due to the brand being clearly recognizable. Narrative storytelling is a great way to make your brand more personal and human! Giving your brand a voice helps to make your brand more relatable.

Our 9 Pillars worksheet will help you narrow down and determine which areas to focus on when promoting yourself or your business on Instagram. By sticking to the "9 Pillars" Method, it will result in better follower engagement, brand consistency, and an overall better presence on Instagram.

In the meantime, we’ll catch ya on the ‘Gram and in our weekly social media newsletter. Chat soon!

xx, The Homies