Homemade Social Blog
Get Tips, tricks & Industry secrets
Guide to Measuring ROI on Social Media
Conveying the value of your social media services lies in your ability to prove a measurable return on your client’s investment. The best way to do that? A thoughtful strategy rooted in analytics! Click for three fool-proof ways to ensure you’re delivering ROI as a social media manager.
The Algorithmic Importance of Your Social Media Engagement Rate
Engagement makes the social media world go ‘round. Literally… the higher your social media engagement rate, the more likely your content will make its way around the platform. Here’s why.
5 Questions to Ask Yourself When Optimizing Your Social Media Strategy
An effective strategy is the heartbeat behind a successful account, so there are a few questions to routinely ask yourself when reviewing your client’s social media analytics in order to continually optimize the strategy that follows. Click for 5 questions to consider!
4 Ways to Increase Your Client Retention Rate
We’re all looking for ways to scale our businesses, and while attracting new leads is often our goal, we can’t forget about the importance of retaining current clients. Click for four ways to increase your client retention rate!
4 Reasons You Shouldn't Outsource Your Marketing... Yet
Thinking about outsourcing your brand’s marketing efforts? Congrats! Bringing in a third-party team of experts can truly transform the state of your business. Not sure if you’re ready to seal the deal? Here are a few signs that you might need to wait bit longer before outsourcing your marketing efforts.
Our Go-To Email Marketing Techniques to Increase Email Deliverability and Conversions
When sending email campaigns, you’ll want to pay close attention to your email marketing health. Having a healthy email marketing account will ensure that your subscribers see and interact with your content, leading to more brand awareness and ultimately sales. Click our go-to email marketing techniques to increase deliverability and conversions.
Are These 5 Things in Your Social Media Management Contract?
We push for boundaries and work-life balance BIG time at HMS HQ. Because of this, we’re constantly asked how we do it and the answer is simple: our social media management contract. Click for FIVE game-changing essentials to include in yours!
ROLE FILLED: Hiring Assistant Social Media Manager (Full-Time)
Homemade Social is looking to add a collaborative, creative, and detail-oriented Assistant Social Media Manager to our growing team!
This is a full-time position (40 hrs/week). Candidate must be able to work Monday, Tuesday & Thursday in our Phoenix, AZ office.
2023 Q1 Social Media Analytics Report Reveal
Click to view our mind-blowing analytics report and our top tips and takeaways from 2023’s Q1!
Red Flags to Watch For on Client Discovery Calls
Name a worse feeling than when a client you initially thought would make a great fit actually becomes a nightmare to work with… after the working relationship has already begun and you have a long-term contract in place. Click for five red flags to watch out for on your next discovery call!
4 Ways to Boost Sales Through Social Commerce
Did you know the social-commerce market is expected to grow to more than $2 trillion by 2025? Click to discover the social media tools and tactics evolving the e-commerce experience for consumers and boosting sales for brands.
3 Brands to Watch in the Health and Wellness Space on Social Media
Many health and wellness brands have been excelling on social media lately and growing their brands dramatically as a result. Click to discover the strategies three brands are using to kill it on social!
5 Ways to Make the Most of IG Reels + TikTok
The dire need for video content is unprecedented, and brands are struggling to make the most of these tools for their account in an affordable, efficient way. Click for 5 things to keep in mind when incorporating Reels and TikTok into your social media strategy!
3 Reasons to Add Influencer Marketing into Your Marketing Mix
Influencer marketing gives brands the opportunity to increase brand awareness and relate to their audience in a genuine way. Here are three reasons why you should incorporate influencer marketing into your marketing mix.
ROLES FILLED: Hiring Summer 2023 Interns in Phoenix
Click to learn more about our social media internship with Phoenix-based digital marketing agency, Homemade Social, for the Summer 2023 semester.