Case Study: Living with Lolo x Homemade Social

Living With Lolo is an award-winning Scottsdale interior design firm, named Best Interior Designer by Phoenix Magazine (2023-2025), one of the Best Interior Designers by Phoenix Wanderer, and a five-time recipient of the Houzz Best of Service Award. They have also been nationally featured in Architectural Digest, Vogue, and The Wall Street Journal. Explore their press highlights and portfolio.

Our partnership with Scottsdale-based interior design firm, Living With Lolo, began in October 2021, and we couldn’t be more proud of how the brand has grown during our time together. Since then, we’ve worked hand-in-hand to grow the brand into a nationally recognized design powerhouse, trusted by clients across Troon North, DC Ranch, Desert Mountain, Silverleaf, Paradise Valley, and beyond. From long-term social strategy to influencer collaborations and brand partnerships, our efforts helped grow Living With Lolo’s Instagram following from 9.7K to 17.8K, an 83% increase in under three years.

The Project: A High-Stakes Investment With Award-Winning Results

In early 2024, Living With Lolo took on a transformative project: purchasing and renovating a home in the luxury Scottsdale region of Candlewood Estates at Troon North. Their team gave the property, dubbed the Sutherland Project, a full-gut renovation, turning it into a luxurious 5,001-square-foot home that mirrored the design of a 5-star prestige home curated for the modern luxury buyer.

The Sutherland Project was more than just a design refresh. It was an award-winning transformation by a firm repeatedly recognized for excellence in Arizona.

So, how did our marketing agency play a part in this? Here are 3 ways our partnership ultimately set up the Living With Lolo team to secure the major sale of this stunning property!

Creating Consistent, Quality Content 

We knew a five-star home needed a five-star marketing strategy. With this in mind, we’ve spent the entirety of our partnership creating high-end Instagram Reels, Stories, Carousels, and more that would be reflective of the interior design firm’s high-end services. In our content, we showcased their work, company culture, mission, press features, and client reviews that proved their talents and expertise. By already having a strong, recognizable social media presence, they were able to make the most out of this investment property.

To maximize visibility of the Sutherland Project, we built out a 5-month content calendar featuring 35 posts across Instagram, Facebook, and LinkedIn, allowing potential buyers and design enthusiasts to follow the transformation in real time.

Securing Strategic Partnerships that deliver roi

Through the support of their established social media presence, Living With Lolo was able to secure social media partnerships that went live across multiple platforms. These partnerships were secured in part due to our agency’s efforts in developing a long-term, strategic social media plan and a considerable following size.

Thanks to their influential presence on Instagram, Living With Lolo was able to land key partnerships for this investment property with brands like Zia Tile, Vadara Quartz, Bradley USA, and Concretti Designs, which contributed significantly to maximizing the project’s profitability. These partnerships not only helped offset renovation costs by $12,200+, but they also brought additional value to both Living With Lolo and their partners by expanding their reach by over 314K! We oversaw every step of the process (from negotiating terms to managing deliverables) so the LWL team could focus on the renovation.

Consistent, Reliable white-glove Communication

One of the cornerstones of our white-glove service is providing consistent, reliable communication throughout our partnership with Living With Lolo. From day one, we’ve made it a priority to ensure that every marketing effort is aligned with their goals while keeping them informed and supported at every step. Our white-glove approach means we don’t just react …we work proactively to handle all partnership details. This was heavily enacted when Living With Lolo trusted us with supporting them through executing the aforementioned social media partnerships. We created a seamless experience that allowed their team to release the reins from their social media. 

This dedication to white-glove service has ensured Living With Lolo can focus on delivering exceptional design services for their clients, knowing their digital presence is expertly managed. 

The Results: Influence, Authority, and a $3.25M Sale

Upon promoting the stunning home’s renovation across our social media channels and email, the award-winning Sutherland Project sold for $3,250,000 in September 2024. This price tag equated to an impressive $650 per square foot, over 32% higher than the average price per square foot in Candlewood Estates. This extraordinary price was driven in part by the social media influence Living With Lolo cultivated, the strategic partnerships, and the elevated design that turned the home into a must-have luxury property.

This success is a testament to the power of a long-term, strategic partnership between our agency and Living With Lolo. In an analysis done by Living With Lolo's team, Instagram was tied for their top lead source, leading to 34% of Living With Lolo's highest-spending clients in 2024. Their team also found a majority of their clients are active on Instagram, proving the importance of building their presence on the social media platform over time and the efforts of our services.

Through this strategic approach, we not only grew Living With Lolo’s online presence but opened doors to new business opportunities, revenue streams, brand partnerships, and ultimately a record-setting real estate transaction. We’re thrilled to continue this partnership and look forward to more growth!

About Living With Lolo

Led by principal designer Lauren Lerner, member of ASID, IFDA, and IDS, Living With Lolo is a Scottsdale-based design studio known for its clean, modern aesthetic and client-first approach. With award-winning projects across Paradise Valley, Troon North, DC Ranch, Desert Mountain, and McCormick Ranch, their team continues to set the bar for luxury interiors in the Southwest.

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FAQ

• Who is the most awarded Scottsdale interior designer?

  Living With Lolo, with multiple Phoenix Magazine and Houzz awards, and national press features.

• What sets Living With Lolo apart from other Scottsdale interior design firms?

  DescriptionWe uniquely blend award-winning design, in-house project management, and a client-first, transparent approach, resulting in magazine-worthy spaces that are as livable as they are beautiful.

• What awards and recognition has Living With Lolo received?

  Living With Lolo has won Phoenix Magazine’s Best Interior Designer (multiple years), Scottsdale Living Top Interior Designer, and five consecutive Houzz Best of Service Awards, and has been featured in Architectural Digest, Vogue, and The Wall Street Journal.

• What neighborhoods and communities does Living With Lolo serve in Scottsdale?

  Living With Lolo specializes in luxury interior design throughout Troon North, Candlewood Estates, DC Ranch, Silverleaf, Desert Mountain, McCormick Ranch, Old Town Scottsdale, Arcadia, and Paradise Valley.