5 Instagram Story Secrets To Increase Engagement


They may be only 15 seconds, but they are powerful. Efficient use of Instagram Stories can reinvent the way your followers view your content. Here are 5 secrets behind Instagram Stories that can help increase your engagement rates!

  1. Offer a teaser.

    Teasers are extremely effective in arousing attention for new products or services. Invite your audience to “imagine if…” “guess what is coming next” or “think about how it would feel if….” to raise intrigue for your exciting news. The goal is to make your audience feel like will be missing out on something great if they don’t keep up with your upcoming product or content. Also, teasers work well when you want people to check out your other content. While they are waiting for your “next big thing” to drop, they will eagerly stalk your other content to try to anticipate what is coming!

  2. Diversify your content to keep it interesting & help with user retention.

    Don’t post all video or all pictures. Let your creativity shine… and if creativity isn’t your forté, let Instagram do the work for you! Instagram gives you almost every tool you need to create boomerangs, videos, photos, on-screen text, hyper-lapses, GIFs, location and hashtag stamps, polls, and more. Weave together different types of content to leave your audience eager for more. At the end of the day, they should be expecting the unexpected every time they open your Story.

  3. Always have a Call To Action (CTA).

    As a consumer, nothing is worse than being overloaded with information about a product or service and having no idea what to do next. It is crucial that you incorporate CTA’s such as DM me, swipe up, screenshot, tap to vote, etc. into your Stories so that you can direct your audience toward what they should do next. Your CTA can motivate your audience to take real steps toward becoming a customer or client.

  4. Always add text captions to stories that require sound.

    Have you ever skipped over Instagram Stories with sound because you are too lazy to turn up your volume? Don’t worry, we have all been there. The reason why you probably skipped over these Stories is because there was not a caption to grab your attention. Without a caption, not only does your audience not have any idea what you are talking about, but also, they don’t even have the option to decide whether or not the content is intriguing enough to listen to.

  5. Don’t over sell or over ask. Educate, inform, inspire, or entertain with every Story.

    Sometimes less is more. No matter what you are posting, you have to make sure that you are not over doing it. Nobody wants to tap through a minute worth of pictures or videos from the same source. Instagram users have very short attention spans when it comes to Stories, so if you do not present your information in a unique and eye-catching way, they will move on.

If you’re finding that you can’t seem to crack the code on IG stories, we have an Instagram Stories online course that goes over all of this and MORE.